Augmented reality in the food and hospitality industry Ask yourself what it would be like to discover a city by completing a treasure hunt. Imagine organizing your own trip and improving your experience without having to depend on a guide to take you through a city, as with augmented reality you will have the perfect tool to guide and teach you everything you want to know, giving you the opportunity to interact with your environment in a more intense and immersive way.Īlso, for tourism, gamification elements can bring more fun when visiting new places. You can even guide them to the desired area according to the promotions offered by the various stores, so the customers can enjoy these.įor tourism, the combination of GPS and augmented reality is more than promising as well. Think, for example, of the possibility of taking users to specific areas where they can visit a new store or an inauguration of a new venue. In this context, geolocation gives a new dimension to the AR as it allows experiences to be activated at the desired time and location. In the world of marketing, more and more companies are beginning to discover how much augmented reality can bring them, as this tool allows them to create immersive experiences for the potential customers to become more involved. If we transfer all these aspects to the following sectors you will better understand the potential that gamification can give AR, when it comes to increasing the viral reach of content and making sure your message does not get lost in oblivion.
We all know that the things that make us feel a strong emotion are those that best remain anchored in our brain, so they will be harder to forget.
#Geotag game how to
You can’t play ‘halfway’ since it requires full participation and attention in order to learn how to handle the dynamics of the game.Īnother very important aspect in a game is the excitement and satisfaction that comes from achieving the goal and being rewarded for your efforts. We can also think of adding several levels to encourage user participation, either working as a team for cooperative learning or using a more competitive tactic.Īfter all, how better to learn new things than by playing? Games have always been an important part of life for learning new things, both in the animal kingdom as well as in our own, regardless of age. Gamification comes from the English word ‘game’, so in the context of AR, we would be talking about experiences that make use of game mechanics, such as setting a clear objective that contains a challenge allowing you to achieve a certain reward. You will see that this technique can make a big difference in shaping your augmented reality experiences. In a short time, it was able to clearly demonstrate the possibilities that geolocation can offer to the AR.Ĭreating geolocated augmented reality can be interesting for a wide range of sectors, but before going into more detail we first want to talk about another important concept that is booming, gamification or ludification, as the term in Spanish would be. Pokémon GO is the best-known example of how to include elements of augmented reality in the real world in the form of a treasure hunt of sorts. The application makes use of a GPS to know where it is located and when to start the experience. This form of AR is based on geographic location and therefore does not need a specific image to activate an experience and place a virtual object in the real environment. One of the types of augmented reality that is advancing fast-paced, due to its great potential, is location-based AR, which allows you to turn your city into a treasure hunt.
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